Summary: Northbeam lowers reported ad-attributed revenue

Why It Matters: Northbeam changed the numbers it shows for how much money and ad spend it tracks. It also changed the numbers for how much its customers improve. These changes make Northbeam look less impactful.

What Changed:

• "in ad-attributed revenue" changed from "$130 billion" to "$21 billion"
• "ad spend tracked" changed from "$25 billion" to "$6 billion"
• "impressions measured" changed from "2.1 trillion" to "0.5 trillion"
• "Increase in ROAS" changed from "37%" to "8%"
• "Increase in CVR" changed from "14%" to "4%"
• "Decrease in CAC" changed from "20%" to "5%"
• The last customer quote was slightly shortened.