Summary: IMPOSSIBREW launches Brut IPA Limited Edition

Why It Matters: The competitor is expanding its product line with a zero-sugar option. This targets health-conscious drinkers who want to avoid both alcohol and sugar.

What Changed:

• Added a new "Limited Edition - Brut IPA (Zero Sugar)" to the top announcement bar and product menu.
• Removed the age verification and cookie consent overlay from the initial page view.
• Shortened the homepage content by removing several footer links and secondary navigation items.