Summary: SimplePractice launches 50% off 3-month promotion

Why It Matters: The competitor is aggressively lowering the barrier to entry for new practitioners. By offering a deep discount for the first few months and a low-cost "Starter" tier for very small practices, they are likely trying to capture clinicians just starting their private practice journey.

What Changed:

• Added a new "Starter" plan for $15/month (first 12 months) for practices with 5 or fewer appointments.
• Introduced a 50% discount for the first 3 months across Starter, Essential, and Plus plans.
• Added 50% discounts for add-on features like the AI-powered Note Taker and ePrescribe.
• Updated the trial workflow to encourage adding a credit card within 7 days to lock in promotional pricing.
• Included a new FAQ section specifically addressing fees, HIPAA compliance, and plan flexibility.