September 7, 2025 ongoing Get alerts for hubspot.com

Summary: HubSpot adds Data Hub product.

Why It Matters: HubSpot now offers a new product for managing data. This could mean they want to help businesses with their data more.

What Changed:

  • Add a new product called Data Hub.
  • Change the description of Commerce Hub. It now talks about CPQ, billing, and payments.
  • Update the description of Smart CRM. It now says "flexible CRM software."
  • Change the main headline from "Where go-to-market teams go to grow" to a list of words: "grow, scale, close, retain, grow."
  • Update the number of customers from 258,000+ to 268,000.
  • Remove the "Introducing Breeze Agents" section.
  • Remove the "What is HubSpot?" section.
  • Remove the "Your whole front office. One customer platform." section.
  • Add a new section called "The HubSpot Customer Platform" with new details.
  • Add a new section called "Powered by AI" with new text.
  • Update the descriptions and popular features for Marketing Hub, Sales Hub, and Service Hub.
  • Remove Operations Hub from the main product list on the homepage.
  • Add a new link for "The Loop Marketing Playbook" under Education resources.
  • Add new free business tools like AEO Grader and Clip Creator.
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