November 7, 2025 ongoing Get alerts for posthog.com

Summary: PostHog adds Web Analytics product

Why It Matters: PostHog now offers a new tool for tracking website visitors. This could change how they compete with other companies that offer similar tools.

What Changed:

  • A new product called "Web Analytics" was added.
  • This new product focuses on privacy, no cookies, and real-time data.
  • New customer testimonials specifically for Web Analytics were added.
  • A comparison section was added, showing how PostHog's Web Analytics stacks up against competitors like GA4 and Plausible.
  • Detailed features for Web Analytics were listed, including cookieless tracking and deployment options.
  • Pricing details for Web Analytics were added, noting it's bundled with product analytics.
  • New documentation links for Web Analytics were included.
  • A section on how Web Analytics pairs with other products was added.
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