Summary: Zoho CRM launches enterprise industry solutions

Why It Matters: The product is moving from a general tool to a specialized one for large businesses. They are now targeting specific industries like Life Sciences and Financial Services with custom services.

What Changed:

• Added new industry-specific categories for Life Science, Financial Services, Insurance, Retail, Real Estate, and Agencies.
• Launched "DAP," a new platform to help users learn how to use their software inside the app.
• Added "Procurement" and "Spend" tools to their finance product list.
• Introduced "MCP" to help users build AI agents and automated workflows.
• Added a new "ERP" category to their main product navigation.
• Expanded service offerings to include consulting, implementation, and dedicated enterprise support.