Summary: Podscan adds deep audience demographic tracking

Why It Matters: The platform now provides much more detailed data about who is listening to specific podcasts. This helps marketers and agencies justify their ad spend with specific data points like income, family status, and brand loyalty.

What Changed:

• Added a "Add to List" feature for custom market research tracking.
• Introduced "Deep Audience Demographics" including age, gender, income, and political leaning.
• Added "Sponsor Intelligence" to identify which brands are currently advertising on specific shows.
• Launched "Reach Score Algorithm" to measure influence using 100+ data points.
• Added "Similar Shows Discovery" to help users find competing or related podcasts.
• Updated the total number of tracked podcasts from 4.3M+ to 4.4M+.