Summary:
Arc removes product navigation and pricing links
Why It Matters:
The website now focuses on a single marketing message and a customer testimonial. By removing direct links to specific product pages like "Business Account" and "Debt Raise," the site feels less like a self-serve tool and more like a high-touch sales landing page.
What Changed:
- Removed the top navigation menu containing links to Business, Treasury, and Control accounts.
- Removed the "Pricing" and "Treasury investment options" links.
- Removed the "Company" section links including Blog, Careers, and Newsroom.
- Removed the "Log in" and "Get started" buttons from the top of the page.
- Added a detailed customer testimonial from the CEO of Swayable.
- Simplified the page structure to focus on high-level headings rather than detailed product descriptions.