Summary: KPMG launches AI Assurance and AI Insights

Why It Matters: The company is shifting its focus toward artificial intelligence services. This shows they are moving beyond traditional consulting to help businesses manage the risks and rules of using AI.

What Changed:

• Added a new "AI Assurance" service under the Audit and Assurance category.
• Launched a dedicated "AI Insights" section for industry-specific research.
• Expanded the "Data, AI and Analytics" advisory services.
• Updated the navigation to prioritize "You Can With AI" content.
• Reorganized the website structure to focus on US-based services and global firm locations.