Summary: illy launches February Valentine and Lunar New Year benefits

Why It Matters: The brand is shifting its marketing focus from New Year's events to February seasonal holidays to drive gift sales and seasonal engagement.

What Changed:

• Replaced the "2026 New Year Comment Event" with "February Valentine and Lunar New Year Benefits."
• Removed the "illy x Kakao Special Event" link from the top banner area.
• Updated the mobile navigation links to prioritize the new February holiday promotions.