Summary: WeightWatchers doubles starting price to $20/month

Why It Matters: The company has shifted from a broad "limited time" discount to a higher price point with a strict "ends today" deadline. This suggests a move to increase revenue per user while using urgency to drive immediate sign-ups.

What Changed:

• The promotional starting price increased from $10/month to $20/month.
• The offer headline changed from "LIMITED TIME ONLY" to "Ends today."
• A link for "How to use the WW app" was removed from the help section in the footer.
• Minor text adjustments were made to the "Powered by science" section.