Summary: Athletic Brewing launches 50% off first order deal

Why It Matters: The brand is moving from a "save up to 25%" model to a much more aggressive 50% discount for new club members. This suggests a strong push to acquire new subscribers quickly.

What Changed:

• Updated the primary club offer from "Save up to 25% plus a FREE [item]" to "50% Off Your First Order."
• Changed the legal text link from "Terms and Conditions apply" to "Terms and Conditions and certain limitations apply."
• Added "Kir Royale" non-alcoholic cocktail-inspired brew to the product list under "Members Early Access."
• Removed a text fragment regarding "every 8 Weeks" delivery changes.