Summary:
Petplan adds starting price of €20 per month
Why It Matters:
The company is now using a specific entry-level price point to attract customers. This makes it easier for pet owners to compare costs quickly against other insurance options.
What Changed:
- Added a starting price of "€20 per month" for pet insurance.
- Inserted a new "Pet Insurance Comparison" link to show how they rank against other companies.
- Added direct "Download policy" links for better transparency of terms and conditions.
- Included a new "Vet assistance" button leading to their digital health services.
- Expanded the footer with links for rabbit insurance, breeder insurance, and an affiliation program.
- Added a "Get a quote" button prominently in the top header area.