Summary: LOGO.com launches AI Business Name Generator

Why It Matters: The site is moving beyond just logo design to capture users earlier in their journey—at the moment they are naming their business. This allows them to cross-sell logos, domains, and brand kits to new founders before they look elsewhere.

What Changed:

• Replaced the primary "Logo Maker" homepage focus with a "Free Business Name Generator" tool.
• Added an AI-powered input field where users can type sentences to generate name ideas.
• Introduced a "Start with popular business types" section featuring 39 industry categories.
• Added a new three-step onboarding flow: Get a name, get a logo, then launch with LOGO Pro.
• Included a massive directory of industry-specific links for "Inspiration" at the bottom of the page.
• Added a "Slogan Generator" call-to-action within the naming tool.