Summary: Nespresso launches Vertuo Pop+ and 40th Anniversary campaign

Why It Matters: The brand is shifting its focus to a new machine model and a major milestone event. This includes new discounts, limited edition products, and updated payment options like Naver Pay to drive sales.

What Changed:

• Launched the Vertuo Pop+ machine with a discount of up to 169,000 KRW.
• Started the "Nespresso 40th Anniversary" global campaign.
• Added new coffee blends including Melozio Go, Samra Origin Tanzania, and Caffe Florian.
• Introduced the "Nanoformer" handheld milk frother to the accessory lineup.
• Added Naver Pay as a new payment method for easier checkout.
• Updated the website region and language from Israel (Hebrew/English) to South Korea (Korean/English).