Summary:
Trilogy Jewellers launches a customer referral program
Why It Matters:
The store is moving from a simple gallery site to a more active sales tool. They are now using rewards to get current customers to bring in new buyers.
What Changed:
- Added a "Refer and Earn" program where users get rewards for sharing a unique link.
- Added a detailed product filtering system for watches including brand, price, case size, and dial color.
- Added a newsletter sign-up and a customer login area.
- Updated the homepage to show a live inventory of 98 products with specific prices.
- Added a 24-month warranty and free insured delivery notice.