Summary: Klaviyo launches K:AI Marketing and Customer Agents

Why It Matters: The platform is moving beyond simple automation to active AI agents that can create content and handle customer support tasks on their own.

What Changed:

• Added K:AI Marketing Agent to create brand content and analyze websites.
• Added K:AI Customer Agent to provide 24/7 customer support and product suggestions.
• Introduced "Customer Hub" and "Helpdesk" as new core service products.
• Added "Image Remix" and "MCP server" to the AI feature set.
• Rebranded the platform as an "AI-first B2C CRM" combining marketing, service, and analytics.