January 28, 2026 ongoing Get alerts for sender.net

Summary: Sender adds SMS marketing and lead capture tools

Why It Matters: The product is moving from a simple email tool to an all-in-one marketing platform. This allows them to capture more of the customer journey and compete with larger marketing suites.

What Changed:

  • Added SMS marketing features including text campaigns and automation.
  • Launched lead capture tools like popups, signup forms, and a landing page builder.
  • Introduced industry-specific solutions for HIPAA, B2B, and Nonprofits.
  • Added a "Sender Academy" and expanded educational resources for users.
  • Updated the dashboard to include transactional emails and real-time analytics.
  • Integrated a cookie consent management system.
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