Summary:
Sender adds SMS marketing and lead capture tools
Why It Matters:
The product is moving from a simple email tool to an all-in-one marketing platform. This allows them to capture more of the customer journey and compete with larger marketing suites.
What Changed:
- Added SMS marketing features including text campaigns and automation.
- Launched lead capture tools like popups, signup forms, and a landing page builder.
- Introduced industry-specific solutions for HIPAA, B2B, and Nonprofits.
- Added a "Sender Academy" and expanded educational resources for users.
- Updated the dashboard to include transactional emails and real-time analytics.
- Integrated a cookie consent management system.