Summary:
Zoho CRM adds Agentic AI and AI Agents
Why It Matters:
The product is moving beyond simple automation to "agentic" workflows. This means the software can now perform more complex tasks on its own using prompts.
What Changed:
- Added "AI Agents" and "Agentic AI" to the features menu.
- Launched "Zoho MCP," a new platform to build agent-ready apps and workflows.
- Introduced "Zoho DAP," a digital adoption platform for in-product guidance.
- Added "Zoho Spend" for unified business expense tracking.
- Updated the homepage title to focus specifically on "Zoho CRM" rather than the general suite.
- Expanded the resources section with an SDR course and "CRM for Everyone" content.