February 23, 2026 ongoing Get alerts for aboutyou.de

Summary: ABOUT YOU adds international store switcher

Why It Matters: The site now helps users move between the German and international versions. This suggests a focus on keeping shoppers within their ecosystem regardless of location.

What Changed:

  • Added a footer link to switch from the German site to the international shop (aboutyou.com).
  • Updated the "Live Shopping" feature to focus on sneakers instead of dresses.
  • Changed the featured sneaker release from Nike Air Superfly to Adidas Handball Spezial.
  • Updated the "Trending Brands" list with new names like Bogner Fire + Ice and Colmar.
  • Refreshed the "Outfit Inspiration" section with new winter-themed looks.
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