Summary:
ABOUT YOU adds international store switcher
Why It Matters:
The site now helps users move between the German and international versions. This suggests a focus on keeping shoppers within their ecosystem regardless of location.
What Changed:
- Added a footer link to switch from the German site to the international shop (aboutyou.com).
- Updated the "Live Shopping" feature to focus on sneakers instead of dresses.
- Changed the featured sneaker release from Nike Air Superfly to Adidas Handball Spezial.
- Updated the "Trending Brands" list with new names like Bogner Fire + Ice and Colmar.
- Refreshed the "Outfit Inspiration" section with new winter-themed looks.