Summary: Lomi reduces discount and adds 3-month trial

Why It Matters: The company is shifting from a high-discount holiday sale to a trial-based model. This suggests they are moving away from price-cutting and focusing on getting the product into homes to prove its value.

What Changed:

• The discount for Lomi 3 decreased from $250 off to $100 off.
• The main call to action changed from "Shop the Sale" to "Start Your 3 Month Trial."
• The headline was updated from a New Year's resolution theme to focusing on "smelly, leaking trash."
• References to the "End of Year Sale" and the $399 bundle price were removed.