October 4, 2025 ongoing Get alerts for vrai.com

Summary: VRAI adds Bitcoin Diamond™

Why It Matters: VRAI is selling diamonds linked to Bitcoin. This is a new way to market diamonds.

What Changed:

  • The website now features "Bitcoin Diamond™" as a gifting option.
  • A new section "A STORE OF VALUE" promotes the Bitcoin Diamond™.
  • The Miami showroom is now listed as a "Miami Pop-up."
  • A new link "Spotted in VRAI" was added under jewelry categories.
  • The footer was greatly expanded with new contact, support, and company links.
  • The phrase "Visit us in Miami!" was removed from the top of the page.
  • The phrase "The one VRAI created diamond cut for you" was changed to "VRAI created diamond."
  • The phrase "Dare to ____" was changed to "Dare to ____ * Shop fine jewelry."
  • A "Speak with a diamond expert" link was added under engagement ring options.
  • A "Speak with a diamond expert" link was added under diamond inventory options.
  • A "Schedule an appointment" button was added under virtual appointments.
  • A "Meet us virtually" link was added under "Meet us around the world."
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