Summary:
Logitech adds MX Master 4 bundle and hero discounts
Why It Matters:
The company is using aggressive price cuts and product bundles to drive sales for its new flagship mouse. They are also making special discounts for students and essential workers more visible to attract specific groups of buyers.
What Changed:
- Added a new promotional banner offering 25% off for students and "heroes" (teachers, medical staff, military).
- Introduced a bundle deal for the MX Master 4 mouse that saves customers up to $100.
- Moved the MX Master 4 promotion to a more prominent position at the top of the page.
- Removed a direct link to the product index from the bottom of the page.