Summary:
Ditta Artigianale launches Panama Premium Selection
Why It Matters:
The competitor is leveraging a "Roasting Champion" title to sell high-end coffee boxes. They are also improving website accessibility and expanding their international currency options.
What Changed:
- Added a new "Italian Roasting Champion Box Panama Premium Selection" priced at $81.00.
- Added a new promotional banner for the "Panama Selection" on the homepage.
- Installed an accessibility tool (accessiBe) for screen reader users.
- Lowered the price of the "Origin Discover Set" from $60.00 to $59.00.
- Expanded the footer with a massive list of international currencies and countries.
- Removed the "Learning Box - Honduras" from the featured monthly section.