Summary: Urban Armor Gear launches Presidents' Day Sale

Why It Matters: The brand has shifted from a Valentine's Day promotion to a new holiday event. They are also prioritizing free shipping information over email and text sign-up forms at the top of the page.

What Changed:

• Replaced the Valentine's Day 20% off promotion with a Presidents' Day 20% off sale.
• Updated the promo code from VDAY20 to PRES20.
• Changed the sale end date from February 14 to February 18.
• Removed the large email and text message sign-up pop-up/section from the top of the page.
• Moved the "Free Shipping on Orders Above $49" notice to the primary position at the top of the site.