Summary: Profiler renamed, new product added

Why It Matters: The company changed a product name and added a new product.

What Changed:

• "Profiler" was renamed to "Audience Segmentation & Media Planning"
• A new product, "Financial Messaging," was added
• The headline "Healthcare Marketing Evolved Align patients and providers with patient-centric, omnichannelsolutions for life sciences marketing programs - Optimize every engagement for better results. Discover our innovative and patented approach to HCP and DTC brand marketing that's compliant and industry proven. Join us to make healthcare more effective and privacy safe." was changed to "Driven by Your Brand’s Goals. Powered by Real-World Results in Life Sciences Marketing. From script lift to new patient starts, our data-driven life sciences marketing strategies deliver measurable outcomes and lasting competitive advantage."
• The phrase "OptimizeRx has extensive experience across the commercial lifecycle." was changed to "OptimizeRx has extensive experience across Pharma and Life Sciences Marketing Commercial Lifecycle."
• The phrase "our flexible approach to pharma marketing lets you choose the right options for your brand needs: from privacy safe, self-service DTC audiences, sophisticated predictive HCP targeting, EHR advertising, or audience data as a service. Our team of AI, domain, and clinical experts will be here to guide you along the way, so you see dramatically increases in script lift, new patient starts, and ROI." was changed to "our flexible approach to pharma & medtech marketing lets you choose the right options for your brand's needs. Drive new patient starts Support physician education Promote brand switch from competitors Expand market share in rare or undiagnosed conditions.Your definition of success is our commitment."
• "Research and Reports" in the footer was changed to "Whitepapers"
• "Opt Out Here - Do Not Sell My Personal Information" was removed from the footer