Summary: Kount migrates website to Equifax.com

Why It Matters: Kount is moving its entire digital presence to its parent company's domain. This usually happens when a smaller brand is being fully absorbed into a larger corporate structure, which can sometimes lead to changes in support or product focus.

What Changed:

• Removed the main navigation menu including links to Why Kount, Solutions, and Industries.
• Added a prominent "We’re Moving!" announcement at the top of the page.
• Redirected primary calls-to-action to Equifax.com identity and fraud pages.
• Removed the "Talk to an Expert" lead capture forms.
• Deleted the footer section containing resource links, social media icons, and company information.
• Updated the customer testimonial section with new quotes focusing on data transparency and ease of implementation.