Summary: Supermetrics adds specific data activation features

Why It Matters: The product is moving beyond just moving data. It now offers tools to help users use that data for marketing tasks like personalization and segmenting audiences.

What Changed:

• Added four new categories under the "Activate" product section: Unified profiles, Personalization, Audience segmentation, and Journey orchestration.
• Updated the website footer with links to Security, Terms of Service, Privacy Policy, and Cookie Policy.