Summary:
Swell removes referral program and navigation links
Why It Matters:
The website is now much shorter and simpler. By removing the referral bonus and many navigation links, the company may be narrowing its focus to direct sales for large healthcare groups rather than individual clinic referrals.
What Changed:
- Removed the "$300 refer a clinic" incentive program from the top of the page.
- Removed the main navigation menu, including links to specific industries like Dental, Vision, and Pediatrics.
- Removed the footer section containing social media links, certifications, and legal pages.
- Removed several "Try for Free" buttons and detailed product feature descriptions.
- Simplified the page to focus primarily on the core healthcare group message and the FAQ section.