Summary: Planhat launches agentic AI and custom app builder

Why It Matters: The product is moving from a standard customer success tool to a flexible platform where users can build their own apps and use AI agents to handle routine tasks.

What Changed:

• Added "Agentic automation" to handle busywork and triage next steps.
• Introduced "Tailored applications" allowing users to build custom commercial apps and interfaces.
• Shifted messaging from "Unified Customer Platform" to an AI-led "System of Action."
• Added specific landing pages for Enterprise, Mid-Market, and SMB segments.
• Launched "Planhat for Developers" with expanded API access.
• Introduced a "Digital Twin" feature to map real-world items like invoices and products.