Summary: Urban Armor Gear adds iPhone 17 and Pixel 10 links

Why It Matters: The competitor is preparing for upcoming phone launches by setting up landing pages and navigation links early to capture search traffic and customer interest.

What Changed:

  • Added "IPHONE 17" and "PIXEL 10" featured links to the main content area.
  • Added a "Shop by Category" section with direct links to iPhone, Samsung, iPad, and Watch accessories.
  • Updated the "Popular" search menu to include future devices like iPhone 17 Pro Max, Galaxy Z Fold7, and Pixel 10 Pro.
  • Removed a large carousel of specific "Pathfinder" case product listings from the homepage.
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