Summary:
Urban Armor Gear adds iPhone 17 and Pixel 10 links
Why It Matters:
The competitor is preparing for upcoming phone launches by setting up landing pages and navigation links early to capture search traffic and customer interest.
What Changed:
- Added "IPHONE 17" and "PIXEL 10" featured links to the main content area.
- Added a "Shop by Category" section with direct links to iPhone, Samsung, iPad, and Watch accessories.
- Updated the "Popular" search menu to include future devices like iPhone 17 Pro Max, Galaxy Z Fold7, and Pixel 10 Pro.
- Removed a large carousel of specific "Pathfinder" case product listings from the homepage.