Summary: INKEY List adds Caffeine Eye Cream offer

Why It Matters: The INKEY List is using a free gift to encourage more spending.

What Changed:

• The website now offers a free Caffeine Eye Cream when customers spend £30.
• The previous offer was a free gift when spending £50.
• A new "Most Popular" section was added, showing several products.
• The "Insiders Week" promotion was removed.
• The "Free delivery on your first order" and "Insiders get up to 30% off everything!" promotions were removed.
• A new promotion for a "Free full size cleanser" with a skincare quiz was added.
• A new promotion for "Free delivery on orders over £30" was added.
• The "Shop by category" section was updated, removing "Exclusive Merch" and adding "Serums".
• The product review counts in the "Shop bestsellers" section were updated.
• The "Add" buttons for customer testimonials were removed.
• The footer links under "Knowledge" were updated.