Summary: Surfer launches AI Tracker for Gemini and Perplexity

Why It Matters: The platform is moving beyond traditional Google search to help users track how their brand appears in new AI-driven search tools.

What Changed:

  • Added "AI Tracker" (beta) to monitor brand presence in AI tools.
  • Expanded visibility targets to include Gemini and Perplexity alongside Google and ChatGPT.
  • Launched "Surfer Unwrapped" to showcase 2025 visibility data.
  • Added a new navigation menu with dedicated sections for Solutions, Platform, and Resources.
  • Included new case studies from Hostinger and Planable showing specific traffic growth.
  • Added a Brand Knowledge feature to help users keep AI content on-brand.
Track companies like surferseo.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →