Summary:
Surfer launches AI Tracker for Gemini and Perplexity
Why It Matters:
The platform is moving beyond traditional Google search to help users track how their brand appears in new AI-driven search tools.
What Changed:
- Added "AI Tracker" (beta) to monitor brand presence in AI tools.
- Expanded visibility targets to include Gemini and Perplexity alongside Google and ChatGPT.
- Launched "Surfer Unwrapped" to showcase 2025 visibility data.
- Added a new navigation menu with dedicated sections for Solutions, Platform, and Resources.
- Included new case studies from Hostinger and Planable showing specific traffic growth.
- Added a Brand Knowledge feature to help users keep AI content on-brand.