August 9, 2025 90-day analysis Get alerts for frase.io

Summary: Frase adds AI chatbot and knowledge base.

Why It Matters: Frase now offers new ways to use AI for content.

What Changed:

  • Add "Frase Answers" to product features. This is an AI-powered website chatbot.
  • Add "AI Knowledge Base" to product features. This helps with content creation using internal knowledge.
  • Update a case study title from "Introducing Rank-Ready AI Documents: Create SEO Content Faster than Ever" to "Case study: How Opinion Stage boosted search performance with Frase".
  • Change the main headline from "Outrank the competition with AI-powered content" to "Create content that gets discovered, everywhere".
  • Update the description of how Frase works to include "generative engine-optimized articles" and "traffic that fuels organic growth".
  • Update the description of the "Optimize" step to include "AI-engine preferences" and "AI-referenced content".
  • Add a new customer quote from Sarah Salthouse.
  • Update the "What languages does Frase support?" section to include a link to the full list of languages.
  • Add a new call to action section: "Let Frase be your catalyst to organic growth".
  • Add "Frase Answers" and "AI Knowledge Base" to the product list in the footer.
  • Remove "Facebook Group" from the social links in the footer.
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