Summary:
Nike adds Black Friday sales to navigation
Why It Matters:
Nike is pushing a big sales event. This means they want to sell a lot of products quickly.
What Changed:
- The main title changed from "Nike. Just Do It." to "Nike Run Club App."
- The "Skip to main content" link changed from
https://nike.com/ to https://www.nike.com/nrc-app.
- A new main navigation item "Black Friday" was added.
- Many existing navigation sections (Men, Women, Kids, Jordan) now include "Black Friday" sub-sections with links to sales.
- The "Send Us Feedback" link changed from
https://nike.com/ to https://www.nike.com/nrc-app.
- "LeBron XXIII" was removed from the Men's "New & Featured" section.
- "Reflective Accents" was removed from the Men's "New & Featured" section.
- "24.7 Collection" was removed from the Men's "Clothing" section.
- "Nike x LEGO® Collection" was removed from the Kids' "New & Featured" section.
- "Styles that Shine" was removed from the Kids' "New & Featured" section.
- "Jordan x Howard Collection" was removed from the Jordan "New & Featured" section.
- "Coldest in the Game Collection" was added to the Jordan "New & Featured" section.
- "LeBron" was added to the Sport "Basketball" section.
- "Jackets & Vests" was added to the Women's "Clothing" section.
- "NikeSKIMS Guides" with sub-items "NikeSKIMS Lookbook", "NikeSKIMS Bra Guide", and "NikeSKIMS Fabric Guide" were added to the NikeSKIMS section.
- Color options for NikeSKIMS changed: "Currant" and "Lead" were removed, and "Dark Teal" and "Truffle" and "Dark Roast" were added.
- The "LA Loves a Sequel" and "LEAVE YOURSELF IN THE DUST" promotional content was removed from the bottom of the page.
- Many country/language links were added at the very end of the content.