Summary: Belkins launches "Center of Excellence" team model

Why It Matters: The competitor is shifting from a simple service provider image to a high-end consultancy. They are now highlighting specific team roles and a "Center of Excellence" to justify premium positioning and deeper integration with client businesses.

What Changed:

• Added a "Center of Excellence" (COE) service tier featuring cross-functional experts in SEO, events, and paid ads.
• Introduced a detailed breakdown of six specific team roles assigned to projects, including Email Tech Experts and Lead Researchers.
• Expanded the service menu to include HubSpot CRM consultancy, Lead Nurturing, and Sales Enablement.
• Added industry-specific case studies for Manufacturing, Healthcare, Finance, and E-learning with specific ROI metrics.
• Updated the primary value proposition to claim pipeline increases of up to 45% at "a fourth of the in-house cost."