Summary:
OzStraps launches Boxing Day "Stack & Save" sale
Why It Matters:
The competitor is using a volume-based discount to increase their average order value during a major holiday shopping period.
What Changed:
- Added a "Boxing Day Sale" announcement to the homepage.
- Introduced a "Stack & Save" tiered discount: 15% off for 2 straps and 25% off for 3 straps.
- Replaced general brand taglines with specific promotional offers.
- Added a "Customers Favourites" section featuring the Silicone Garmin Fenix band.