Summary: OzStraps launches Boxing Day "Stack & Save" sale

Why It Matters: The competitor is using a volume-based discount to increase their average order value during a major holiday shopping period.

What Changed:

  • Added a "Boxing Day Sale" announcement to the homepage.
  • Introduced a "Stack & Save" tiered discount: 15% off for 2 straps and 25% off for 3 straps.
  • Replaced general brand taglines with specific promotional offers.
  • Added a "Customers Favourites" section featuring the Silicone Garmin Fenix band.
Track companies like ozstraps.com.au
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →