December 18, 2025 ongoing Get alerts for appcues.com

Summary: Appcues adds behavioral email and push notifications

Why It Matters: The product is moving from a tool that only works inside your app to a multi-channel platform. This allows them to reach users who are not currently logged in.

What Changed:

  • Added new capabilities for behavioral emails and push notifications.
  • Updated the main headline to focus on "growth moments" and revenue.
  • Added a new navigation menu with sections for Web, Mobile, and Multi-channel experiences.
  • Included new customer proof points showing specific percentage gains in activation and retention.
  • Expanded the "How Appcues drives growth" section to include a specific "Adopt" category.
  • Added a detailed footer with links to a Product Adoption Academy and various templates.
Track companies like appcues.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →