Summary:
Appcues adds behavioral email and push notifications
Why It Matters:
The product is moving from a tool that only works inside your app to a multi-channel platform. This allows them to reach users who are not currently logged in.
What Changed:
- Added new capabilities for behavioral emails and push notifications.
- Updated the main headline to focus on "growth moments" and revenue.
- Added a new navigation menu with sections for Web, Mobile, and Multi-channel experiences.
- Included new customer proof points showing specific percentage gains in activation and retention.
- Expanded the "How Appcues drives growth" section to include a specific "Adopt" category.
- Added a detailed footer with links to a Product Adoption Academy and various templates.