Summary:
Podscan adds deep audience demographic data
Why It Matters:
The platform now provides much more detail about who is listening to specific podcasts. This helps users decide which shows are best for ads or guest spots based on listener traits like age, income, and politics.
What Changed:
- Added a new section for deep audience demographics including age, gender, income, and political leaning.
- Introduced a "Add to List" feature for custom podcast tracking and market research.
- Added detailed breakdowns for sponsor intelligence and competitive advertising analysis.
- Expanded descriptions for host and guest network mapping.
- Included global chart rankings for over 110 countries.
- Updated the total number of episodes with searchable transcripts to 48.9M+.