Summary: Trilogy Jewellers launches new luxury watch collection page

Why It Matters: The competitor has shifted from a text-heavy homepage focused on services to a direct product catalog. This makes it easier for customers to browse and buy specific inventory immediately.

What Changed:

• Replaced long brand story and service descriptions with a "New & Preowned" collection grid.
• Added detailed product filters including brand, price, case size, movement, and condition.
• Displayed specific inventory with live pricing for brands like Rolex, Tudor, and Cartier.
• Removed links to YouTube video reviews and social media updates.
• Added clear "Box" and "Papers" status indicators for each listed watch.