Summary: Giro launches POW Collection limited edition gear

Why It Matters: Giro is using a limited edition partnership to drive urgency and interest. They are also refreshing their featured product lineup with new colors and high-end models to capture seasonal demand.

What Changed:

• Added a new "POW Collection" section under the Explore category.
• Updated the "Featured Products" list with new items including the Imperial II Shoe and Empire SLX II Shoe.
• Introduced new colorways for the Aries Spherical and Aerohead Mips II helmets.
• Replaced the Axis Goggle and Women's Cadet Shoe in the featured section with the Contour Goggle and high-end cycling shoes.
• Updated technical cookie consent labels and vendor management text in the site footer.