Summary: H Mart replaces Ajinomoto with Dongwon in main menu

Why It Matters: H Mart is highlighting a different major brand in its top navigation. This suggests a shift in which partner brands they want to show customers first. They also increased prices on some staple items like rice and shrimp.

What Changed:

• The top menu link for "Ajinomoto" was replaced with "Dongwon."
• Premium Grade Rice (15lb) price increased from $17.99 to $24.99.
• Shumai Shrimp (33pc) price increased from $11.99 to $12.99.
• New items like Shiitake & Radish Rice Blend and Tokyo Banana were added to the homepage.
• Several "Back in Stock" items were updated, including Ginger Tea and Red Ginseng.
• The "Side Dishes" section now features Salt-fermented Pollock Intestines and White Kimchi.