Summary: Plausible Analytics adds tiered pricing plans

Why It Matters: The product is moving from a single traffic-based price to a tiered feature model. This allows them to charge more for advanced tools like funnels and APIs while keeping a lower entry price for basic users.

What Changed:

• Added four distinct pricing tiers: Starter, Growth, Business, and Enterprise.
• Introduced feature gating where advanced tools like Funnels, Ecommerce revenue, and Looker Studio are now restricted to the "Business" plan.
• Added a new "Starter" plan beginning at $9 per month for basic tracking.
• Expanded the homepage with social proof, including a subscriber count of 16,000 and testimonials from industry figures.
• Added a "What can you do with Plausible Analytics?" section highlighting specific features like AI traffic tracking and scroll depth.