Summary: Athena removes Executive Coaching service

Why It Matters: Athena appears to be narrowing its focus back to its core Executive Assistant offering. By removing the coaching upsell and member case studies, they are simplifying their message to focus purely on high-end delegation and AI-powered support.

What Changed:

• Removed the "Executive Coach" service section which previously offered 1:1 sessions.
• Deleted the "Go further with Executive Coaching" promotional block.
• Removed a detailed member case study (Member #27) that highlighted specific coaching and delegation goals.
• Updated the final call-to-action heading from "Let’s talk" to "Hire an elite executive assistant."
• Changed "Athena Services" to lowercase "Athena services."