Summary: American Golf launches SALE with up to 50% off

Why It Matters: The competitor has moved into a major clearance phase. They are also prioritizing "New Arrivals" in their main menu to push the latest gear alongside these deep discounts.

What Changed:

  • Added a major "SALE Now on up to 50% off" headline to the top of the site.
  • Moved "New Arrivals" to a more prominent position in the main navigation menu.
  • Added a "Junior Sale" section specifically for kids' golf clothing.
  • Updated the "Clubs" menu to feature the new TaylorMade Qi4D collection.
  • Removed several footer links including Careers, Site Map, and Gender Pay Gap reports.
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