Summary: MoeGo launches CRM and data analytics tools

Why It Matters: The product is moving from a simple booking tool to a full business management system. They are now focusing on helping pet businesses keep customers and track money through data.

What Changed:

• Added a new CRM platform with lead capture, drip campaigns, and "abandon booking recovery."
• Launched a real-time analytics dashboard to track KPIs and service-level profits.
• Introduced "Pet 360 profiles" to track medical history, behavior, and vaccines.
• Added customer retention tools like loyalty programs and cohort tracking.
• Added a customizable branded app option for pet business owners.
• Updated homepage messaging to focus on "all-in-one" management rather than just scheduling.