September 21, 2025 90-day analysis Get alerts for splunk.com

Summary: Splunk adds AI-driven incident prediction (AIOps)

Why It Matters: This shows Splunk is making its tools smarter to help users find and fix problems faster.

What Changed:

  • New use cases were added under "Platform" including "Blockchain Monitoring," "Cloud Transformation," "Compliance," "Data Management," "Resilience Assessment," and "Serverless Monitoring."
  • The "Security" section now lists "CAPABILITIES" like "Unified TDIR Platform," "SIEM," "SOAR," "UEBA," "Attack Analyzer," and "Asset and Risk Intelligence."
  • New use cases were added under "Security" including "Advanced Threat Detection," "Automation and Orchestration," "Fraud Prevention," "Incident Management," "IT Troubleshooting," and "Threat Hunting."
  • New use cases were added under "Observability" including "Application Modernization," "Cloud Migration," "IT Service Health," "Microservices Troubleshooting," "Outage Prevention," and "Self-Service Observability."
  • The "Industries" list was reordered.
  • The main banner changed from promoting .conf25 registration to promoting .conf25 on-demand replays.
  • The "How digitally resilient are you?" section was replaced with "AI-native data platform," "AI-powered security," and "AI-powered observability" sections.
  • A new section "Accelerate value with 2,000+ integrations, apps, and add-ons" was added.
  • Customer stories were reordered, and "Heineken: Data on Tap, Quality in Every Bottle" was removed, while "McLaren Racing Accelerates Decision-Making with Splunk" was added.
  • The Gartner Magic Quadrant section was updated to highlight Splunk as a leader in both SIEM and Observability Platforms, with specific numbers of consecutive leadership.
  • New research reports were added: "State of Observability 2024," "State of Security 2025," and "The CISO Report 2025."
  • A new section "Splunk use cases and solutions" was added, detailing specific solutions like "Artificial intelligence," "Advanced threat detection," "Fraud prevention," "AI-driven incident prediction (AIOps)," "Application performance monitoring (APM)," and "Alert noise reduction."
  • The "AI-driven incident prediction (AIOps)" section specifically mentions Splunk IT Service Intelligence (ITSI) using AI and machine learning to prevent outages.
  • New customer testimonials were added at the bottom of the page.
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