Summary:
GrowLeads adds extensive tracking and analytics
Why It Matters:
The addition of multiple tracking tools suggests the competitor is getting more aggressive with data collection, user behavior analysis, and retargeting across different platforms.
What Changed:
- Added Google reCAPTCHA for bot protection.
- Integrated Yandex Metrica for session replays and visitor behavior tracking.
- Added Microsoft Clarity to record user sessions and heatmaps.
- Implemented Google Tag Manager and DoubleClick for advanced ad tracking.
- Added Bing/Microsoft Advertising cookies for conversion tracking.
- Updated the cookie consent manager to list all specific tracking scripts.