Summary:
BigCommerce adds B2B-specific features and ROI data
Why It Matters:
The platform is shifting its focus toward larger business-to-business (B2B) customers. They are using specific data points, like developer time savings and conversion increases, to prove their value over competitors.
What Changed:
- Added a new section highlighting "B2B Edition" for complex business needs.
- Included specific performance metrics: 211% ROI, 90% developer time savings, and 30% conversion increases.
- Added a customer success slider featuring case studies from brands like Mizuno USA and AS Colour.
- Introduced "Catalyst," a tool for launching optimized storefronts quickly.
- Expanded the global footer with links to 19 different country-specific sites.
- Added new resource links for a 2025 Gartner report and AI personalization white paper.