November 7, 2025 ongoing Get alerts for klaviyo.com

Summary: Klaviyo adds "Autonomous B2C CRM"

Why It Matters: Klaviyo is changing how it talks about its main product. It is now focusing on AI and automation.

What Changed:

  • The main headline changed from "Your best BFCM yet? Yes, with the AI‑first B2C CRM." to "AUTONOMOUS B2C CRM AI marketing & service to grow relationships."
  • The number of brands powered by Klaviyo changed from "176,000+" to "183,000+".
  • The description of the main product changed to highlight AI agents and unifying data and channels.
  • The call to action for "Marketing Agent" changed from "Start fast with Marketing Agent" to "Try Marketing Agent now".
  • The links in the footer were added.
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