Summary:
Klaviyo adds "Autonomous B2C CRM"
Why It Matters:
Klaviyo is changing how it talks about its main product. It is now focusing on AI and automation.
What Changed:
- The main headline changed from "Your best BFCM yet? Yes, with the AI‑first B2C CRM." to "AUTONOMOUS B2C CRM AI marketing & service to grow relationships."
- The number of brands powered by Klaviyo changed from "176,000+" to "183,000+".
- The description of the main product changed to highlight AI agents and unifying data and channels.
- The call to action for "Marketing Agent" changed from "Start fast with Marketing Agent" to "Try Marketing Agent now".
- The links in the footer were added.